e.l.f. Cosmetics

Jelly Pop Fridge PR Box 


  • Brand Promotion Design
  • Co-Branded Retail Items
  • Custom Products
  • Kit Curation
  • PR Box Curation


  • PR / Gift / Beauty

When e.l.f. Cosmetics launched their summery Jelly Pop Collection, they knew they needed to delight influencers, make-up artists, and investors in a creative and exciting way. Nadel designed and produced a custom PR box for the collection, including a branded, fully-functional fridge to match the campaign's colorful, slightly nostalgic appeal and keep the products refreshingly chilled. The PR box was a clear success, attracting the attention of influencers and e.l.f.'s devoted fanbase alike.


The skincare and make-up industries are highly competitive, constantly trying to outdo each other with the most interesting and innovative campaigns and products. When e.l.f. released their Jelly Pop Collection, they needed to find a way to stand out in a sea of brands all vying for their customers' attention. e.l.f asked us to ideate a creative way to present the products to influencers and make-up artists, keeping in mind that the products had to remain refrigerated.


The 12 products fit perfectly within the fridge. 


Most mini-fridges on the market are pretty plain—which didn't match the Jelly Pop Collection's delightfully glossy and watermelon-infused product range. We worked with a specialty manufacturer to develop a custom minifridge in a translucent, eye-catching watermelon hue. Our team ensured the fridge perfectly held the 12 make-up and skincare products in place. Moreover, we made sure the minifridge could be plugged into a conventional wall outlet (as many mini fridges only have USB ports). We worked closely with e.l.f.'s fulfillment team to deliver the PR boxes to some of the industry's top influencers.

The minifridge was color matched to the campaign's branding.


We were proud to ideate, source, and deliver this custom minifridge within a three-month timeline. Make-up artist Jeffree Star featured the Jelly Pop Collection on his YouTube channel, garnering more than 11 million views. Although the minifridge wasn't for sale on the e.l.f e-commerce site, several customers inquired about purchasing it—a testament to their loyalty, as well as our ability to produce something that's absolutely covetable. 

Here's to summer!


"This was a very simple idea that was completely taken to another level. The result is something that feels special and directly appeals to a niche audience. The fridge is constantly referred to in e.l.f. planning meetings. I'm so glad we could help them set the standard for what a PR box could be." 


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