Call of Duty
- Kit Curation
- Internal + Client Gifting
- Kit Assembly + Packaging
- Sourcing + Fulfillment Coordination
- Kit / Gift / Gaming
Nadel had a long-time partnership with the team behind the Call of Duty video games, creating quarterly kits for their internal marketing team. For spring 2021, we created a colorful cocktail kit with ingredients locally sourced from companies in California.
Our client wanted something that felt different than the video game that they worked on every day. It needed to feel celebratory, exciting, and unlike anything we had made for them before.
Because of our steadfast relationships with vendors from coast to coast, we could quickly assemble a creative cocktail kit featuring small business names. We started with a bottle of rye whiskey from Healdsburg, California-based Lost Republic. Then, we chose the Apricot Cranberry Smash infusion kits from Camp Craft Cocktails, a woman-owned small business, which lent a delightfully fruity flavor to the whiskey. The result is an old-fashioned-style cocktail that is perfectly paired with spring's longer days and warmer nights.
We completed the cocktail kit with a strawberry shortcake-flavored chocolate bar from Compartes Chocolatier, which is known for using the freshest ingredients to create its delectable treats. Finally, the gift recipient also received a Cocktails Made Simple recipe book—a necessity for any home cocktail connoisseur. Fun fact: we can source pretty much any book through our vendors.
A simple box exterior emblazoned with the Call of Duty logo allowed us to get more creative with the interior. The inside lid was imprinted with an orange-blossom motif that our team designed, reminiscent of the infused whiskey's citrus notes.
Among the kits that we have created for this client, this cocktail kit remains a clear favorite. Who doesn't want to kick back with a fancy drink after a long week? Cheers to spring!
Pauline Metzler, Brand Consultant
"Creating kits like this is always a treat. Not only because we get to test our abilities with creative packaging, but we also get to work with a variety of small businesses who make amazing products." – Pauline Metzler, Brand Consultant
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