The Challenge 

Fox was looking for an unforgettable holiday gift that moved beyond traditional merchandise and created a tactile experience. It needed to be seasonal, fun, and on-brand while highlighting their holiday programming in a way partners would want to talk about and remember.

The Process 

Our team started with a bold concept of a multi-layered gift box that opened to reveal a branded pop-up holiday scene accompanied by a cheerful tune! From there, the box opened further to reveal precision-cut foam compartments that housed our gift experience. Inside, everything was needed to have an amazing at-home s'mores night. From a customized Solo Stove, a gourmet s'mores kit, pre-mixed Expresso Martini cocktails, and custom branded roasting sticks featuring logos of different Fox shows, each element served a purpose. 

Every piece of this holiday kit required careful coordination across four vendors to align on timelines, compliance, and design approvals. The kit had to fit together perfectly, and our manufacturing partners handled the kitting and shipping. The gifts were shipped nationwide in protective cartons with additional padding to guarantee a flawless unboxing experience.

The Results 

The big reveal moment delivered a sense of joy that Fox wanted to evoke this holiday season. Every detail tied back to their holiday lineup, from the collectible branded s'mores roasting sticks to the thoughtful product selection. The Fox team praised this kit as one of their most successful holiday activations, sharing feedback from affiliates who called it the most impressive and unexpected gift they had ever received!