Chicago Cubs
Wrigley Field Partnership Boxes
SERVICES
- Brand Promotion Design
- Custom Product Design
- PR Box Curation
- Logo Creation
- Shipping + Tracking
- Kit Assembly + Packaging
TAGS
- PR / Sports/Fitness
For the Chicago Cubs, Nadel created personalized boxes for potential partners to showcase new assets that needed sponsorship: including on-deck circles, bleacher seat signage, pitcher's mound, and outfield signage. The goal was to impress potential partners enough to secure sponsorships for the new assets.
THE CHALLENGE
The Chicago Cubs needed to take a unique and memorable approach to secure sponsors for four new assets at Wrigley Field. They wanted to showcase the potential to each partner and hoped to do so with personalized boxes that showcased their branding in each space.
THE PROCESS
We created personalized boxes for each potential partner, featuring branding for each space. For two of the boxes, we used raw materials from Wrigley Field - pitcher's mound dirt for the pitcher's mound signage box, and metal from the bleachers for the bleacher seat signage box. We had to use a water jet to cut through the thick metal for the bleacher trays!
THE RESULTS
The boxes were a huge success, impressing potential partners and securing sponsorships for all four assets well in advance of their deadline. The client was thrilled with the results, and the finished product was a unique executive gift for each potential partner.
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