Hello Kitty's 45th Anniversary


  • Brand Promotion Design
  • Custom Product Design
  • International Manufacturing


  • Event Marketing / Entertainment

Nadel partnered with Sanrio to create a collection of exclusive retail merchandise for Hello Kitty's 45th Anniversary. From water bottles to letterman jackets, the entire collection sold at Hello Kitty pop-up stores around the country. 



The team at Sanrio tasked us with designing merchandise that would be collectible and exclusive to their iconic brand. They needed a cohesive collection that would excite Hello Kitty fans. 


Nadel's brand consultants met with the team at Sanrio several times. They shared style guides and general categories that they wanted - drinkware, apparel, key chains, etc. We worked with our Art Director, Jack Mongkolkasetarin, to create a fun and cohesive collection that they loved. At the same time, we gathered manufacturing quotes from our team in China to make sure that each item fit their budget. We balanced beautiful design with careful budgeting and strict standards for retail compliance. 


The merch was on fire on social media! Every product that we created sold out quickly. Working with Sanrio on this project was a blast. They trusted our creative instincts and we were able to produce items that we knew would create buzz and sell well. 


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